Colorful postcards are inexpensive to print and mail
so they can be sent to thousands of prospects and current customers. Promotional inserts can also be easily forwarded to current customers by placing them with invoices, statements and other correspondence. In addition, custom invitations or announcements can be printed with your promotional message and sent via direct mail.
The brochures must be designed to showcase your company
The brochures, sell sheets and other printed literature you share with prospects at a trade show must be designed to showcase your company and present your offerings in the best possible light. All trade show literature should be designed to supplement the expertise of your booth staff, helping them to educate, answer questions and persuade.
Your literature is a reflection of your company, so don't skimp on the quality. Also, you should carefully control your literature distribution at the show and only present it to prospects that demonstrate a sincere interest. Laying it out for every passerby to grab is a wasteful practice that generates minimal return.
A consistent look and a unified message are important factors toward creating awareness and building recognition.
Whichever method of print communication you choose for your trade promotion in Image Printing, strive for a look that will be consistent with the displays in your booth and complement the other printed literature you plan to distribute during or after the show.
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