Custom print materials are an important part of a successful trade show plan because they help promote a company's upcoming presence at the show, engage the booth visitors during the show and provide a method to properly follow up after the show.
Exhibiting at a trade show is an effective way to market your company and brand.
Unlike other marketing channels, a trade show brings you face to face with scores of decision makers while providing a dynamic venue to introduce and demonstrate new products and services.
A successful trade show experience doesn't just happen by accident
As the owner of a commercial printing company, I' ve assisted a lot of companies with their trade show materials. And I can tell you that the companies that extract the most benefit from participating in a trade show have a well crafted plan,a plan that is launched months before the show and continues after the show is over.
AFTER the Trade Show
In order to get the maximum return on your trade show investment, it is imperative that you follow up with the contacts you made at the show. After all, you' ve spent days collecting business cards, swiping badges and harvesting valuable contact information for a single reason'to turn those qualified leads into customers. But sadly, most companies do a poor job of post show follow up. Don't be one of them!
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